Fake news, clickbait, false advertising, and scams are all examples of misinformation. Misinformation occurs when content is created to deceive or mislead, but it often spreads unintentionally when people share facts, ideas, or claims without context and acknowledgement of the original source. As content travels rapidly and is shared and re-shared, important context gets lost along the way, much like a game of broken telephone. Unfortunately, this is an inevitable problem in the digital world, and everyone has a part to play in stopping the spread of misinformation.
You can break the cycle of misinformation by critically evaluating content before engaging with it. Never 'like,' comment, re-share, or cite a source unless you have the full context and can verify it. As an information consumer, it's important to develop fact checking and evaluating skills so you can avoid unreliable sources and build your views and arguments on solid evidence.
This section on checking sources will equip you with the knowledge and tools to critically evaluate information, and covers:
Click to expand presentation: Checking sources
Continue learning how to use information ethically by starting the next section on Referencing, or return to the Skills at Library homepage to select another lesson.
Here's some quick takeaways to help you check the quality of a source and find reliable information:
Checking information is an advanced information literacy skill, and requires:
If you're not confident in these areas, take a few minutes to refresh your knowledge by visiting the pages linked above. Developing these skills will give you confidence to find good quality information, be critical about your sources, and use the information you find according to our standards of academic honesty and integrity.
How to check academic sources:
How to check news media and social media sources:
The best way to avoid misinformation is by seeking out quality, credible sources, and not settling for unreliable information.
Reliable information provides context about:
These key details make it possible to verify information and decide if it is relevant to your research.
Timeliness
Relevance
Authority
Accuracy
Purpose
The SIFT method is a quick way to check the accuracy and bias of a source. It only takes a few minutes to do, and you can use this method before reading a full article, post, or story.
The four steps to the SIFT Method are:
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Acknowledgements
The TRAAP test was created by The Australian National University LibGuide on Evaluating Sources and has been adapted under a CC BY 4.0 licence.
The SIFT method was created by Mike Caulfield and his materials have been adapted under a CC BY 4.0 licence.
Except where otherwise noted, this work by University of Essex Library and Cultural Services is licensed under a Creative Commons Attribution 4.0 International Licence.