Library Services: Business and Management: Marketing. Branding. Consumer Behaviour. Public Relations

Marketing. Branding. Consumer Behaviour. Public Relations

American Marketing Association
Brandchannel
News and analysis about brands globally.
Chartered Institute of Marketing
Main UK body.
Chartered Institute of Public Relations
UK body for the PR industry, also maintains the UK Lobbying Register.
Consumer Data Research Centre
ESRC funded project involving several universities. Many data sets available for use by the academic community (registration required, and access to some data is restricted). Along similar lines comScore offers limited free snapshots & data from around the world on audiences, brands & consumer behaviour.
FT.Com Global Brands report
Register for a personal account with FT.Com to access all content.
IMP Electronic Archive
Free access to conference papers 1984-1999 on Industrial Marketing & Purchasing.
Interbrand
Some free information from this brand consultancy, such as its annual list of Best global brands (data back to 2000-)